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Innovating CX Excellence in Asia
To be the leading platform for recognizing and promoting excellence in customer service and call center operations throughout the Asia-Pacific region. We strive to create a culture of innovation and continuous improvement, and to inspire organizations to elevate their customer service to new heights.
Our mission is to recognize and highlight organisations that demonstrate outstanding customer service and call center operations. We strive to create a community that encourages learning and collaboration, while promoting the adoption of industry-leading practices. By offering a platform for organizations to measure their performance and receive acknowledgement for their accomplishments, we aim to continuously facilitate their growth and recognition.
Edmund Liu joined Terra in 2020 to manage Terra’s contact centre business. He is currently managing a team of more than 150 staff, across various projects for the Immigration and Checkpoints Authority (ICA), Health Promotion Board (HPB), Ministry of Culture Community & Youth (MCCY), and the Singapore Tourism Board (STB). As COO, Edmund helps to steer the drive towards operational efficiency, through the use of Customer Relationship Management (CRM), Knowledge Management (KM), and Quality Assurance (QA) initiatives.
