Marketing is a set of activities and processes that aim to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and society at large. Marketing involves understanding customer needs and wants, developing products and services that meet those needs, setting prices that are fair and attractive, promoting those products and services through advertising and other means, and distributing them to the right customers through the right channels. Marketing is a vital function for any organization that wants to attract and retain customers, grow its business, and achieve its objectives.
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